The new generation of China: Attracting the Chinese Millenials and Gen Z
The Chinese youth are the modern consumers that have grown up in a digitally integrated society. Unlike other generations, they have been exposed to social media and mobile apps from…
IECIA interviews Shake to Win founder on linking young Chinese to appreciate world culture
The COVID-19 epidemic has brought about drastic changes and raised concerns about the sustainability of the tourism industry. Change has become necessary, with offline businesses going online and new forms…
Shake to Win founder awarded Most Innovative Marketing Leader of the Year at the 2021 China Advertising and Marketing Awards…
On July 8, 2021, The 20th China Advertising and Marketing Awards forum and awards presentation ceremony was successfully held in Shanghai. Coming back from 6 awards in the previous year,…