The rise of Chinese coffee culture
The tea culture has been in China for more than 2000 years but with the introduction of coffee into China, there has been a large growth in coffee culture among…
Key Chinese holidays Part 2: Travel Modes and Behaviors
In the previous article, we discussed why European businesses need to be aware of key Chinese holidays to attract more Chinese FITs. In this article we will discuss the travel modes…
Key Chinese holidays that European businesses need to be aware of (Part 1)
Chinese tourists visiting Europe have more than tripled within the past 10 years and the number of Chinese citizens that hold a passport are still less than 10% of the total population of China….