ITB Berlin 2019 recap: Top takeaways about the Chinese outbound travel market and industry leaders advice
ITB Berlin 2019 wrapped up last Sunday and we did learn a few things. Here are our top takeaways from key panels about the Chinese outbound travel market, as well as some advice from industry leaders.
Redefining their half of the sky: Chinese women and independent travel
On International Women’s Day, let’s try to understand how Chinese women are reshaping the Chinese outbound travel market by looking for clues on changes in Chinese society over the past 70 years.
Marketing strategies used in 2018 to attract Chinese travellers
The new year will bring new opportunities as growth is in the horizon for the Chinese outbound travel market. This article explores a few marketing strategies used last year that may provide good clues on the direction things will take this year.