Insight: What is the new normality for the China market and how brands can prepare themselves under the uncertainty? Recap from the industry experts interview from China Advertising Magazine.
Since the beginning of COVID-19, the behaviour of Chinese consumers has changed. In some extreme cases, they had no choice but try new ways of consumption. Consumers will not tell…
Insight: A complete analysis of Chinese Post-95s Generation, their social portrait you must know
Before we reach to or talk to post-95s, we need to understand the environment they grow up and what create their social habit. By learning, we get to communicate in…
[Podcast] Emily.T.Y Cheung shares what to expect on China tourism market
Digital Bootcamp Asia is a podcast about inspiring life stories from CEOs, business owners and leaders who share lessons learned and insights on how they tackle the challenges and overcome…