The new generation of China: Attracting the Chinese Millenials and Gen Z
The Chinese youth are the modern consumers that have grown up in a digitally integrated society. Unlike other generations, they have been exposed to social media and mobile apps from…
Shake to Win founder awarded Most Innovative Marketing Leader of the Year at the 2021 China Advertising and Marketing Awards…
On July 8, 2021, The 20th China Advertising and Marketing Awards forum and awards presentation ceremony was successfully held in Shanghai. Coming back from 6 awards in the previous year,…
China Insights: A brief look at the Chinese wine market
Over the years, China has been opening up to the consumption of wine over other alcohol-based drinks such as beer or baijiu, a traditional Chinese spirit made from sorghum. Although…