Insight: What is the new normality for the China market and how brands can prepare themselves under the uncertainty? Recap from the industry experts interview from China Advertising Magazine.
Since the beginning of COVID-19, the behaviour of Chinese consumers has changed. In some extreme cases, they had no choice but try new ways of consumption. Consumers will not tell…
Trend Alert: is China Douyin (Chinese Tiktok) going to be the significant playground for branding?
In recent months, there have been many adjustments in the field of video marketing and live-streaming. The competition has entered the next stage from our perspective, and all the platforms…