China E-commerce trends: Community Group Buying & Social Commerce
E-commerce as an alternative source of revenue has become widely adopted around the world since the border shutdowns and social distancing regulations have been put in effect. Over the course…
Basic insights on Chinese Cultural Consumption
The rise in the economic standard and the Chinese middle-class lifestyle has brought about a substantial increase in the demand for cultural consumption. Markets for sectors such as fashion, music,…
The new generation of China: Attracting the Chinese Millenials and Gen Z
The Chinese youth are the modern consumers that have grown up in a digitally integrated society. Unlike other generations, they have been exposed to social media and mobile apps from…